With the debate around how brands can spend their advertising dollars in an ethical way raging, I thought it would be useful to showcase alternatives for brands who wish to make their media ...

Ethical standards for business are important, particularly in the age of the internet, where information is accessible to anyone and may remain online indefinitely. False advertising is a familiar ...

Marketing 21+ products, including alcohol, nicotine alternatives, cannabis and gambling apps, means walking a narrow ethical tightrope. These are strictly regulated product categories in which brand ...

Ever confided in an AI chatbot? If so, you’re not alone. Already over 100 million people worldwide are estimated to be using AI chatbots for mental health support, ranging from therapy to life ...

Advertising is a rare outlier among major global industries like medicine, finance, law and accounting in that it has no agreed professional standards of ethics or regulation. So is it a surprise that ...

National and international organizations have developed marketing codes of ethics to guide business practices. When a business commits to a marketing code of ethics, it commits to conducting its ...

Exploring the multifaceted realm of ethical considerations in AI-driven advertising, we delve into the pressing concerns it raises, highlighting the importance in establishing a balance between ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

In the United States, cancer centers commonly advertise their services to the public. Several benefits from such advertising exist that include patient education of cancer treatment options and ...