The last few years have seen an explosion of innovation in advertising formats. From real-world goods that reward you for accomplishments in mobile apps to far deeper engagement with original content, ...

Amplified Intelligence, a source for attention measurement, has announced the addition of an emotional measurement layer to its proprietary data capture tool, attentionTRACE. This new feature provides ...

NEW YORK--(BUSINESS WIRE)--Global digital agency Isobar has developed the world’s first Virtual Reality Emotional Measurement and Analytics Platform. Isobar, in a research collaboration with the MIT ...

This post is a companion to Emotions Are Contagious: Choose Your Company Wisely, which discusses the process of emotional contagion (EC), a phenomenon in which a person or a group influences the ...

In today's competitive marketplace, marketers are clamouring for quick, inexpensive and rigorous insights. From new product development, to communications strategies, we are seeing an increasing trend ...