The email marketing world no longer revolves around sending mass emails to a huge list and hoping some take the bait. Instead, it’s about engaging email recipients with content they want and look ...

Good email list management—the practice of organizing and culling your subscriber records—is fundamental to achieving strong and sustained results with your campaigns. List management encompasses a ...

B2BWorks, the business-to-business digital marketing and media services provider, today announced the addition of permission-based email list management services to its suite of B2B digital marketing ...

In Gearhead last week we began discussing our problems maintaining the mail list for the Gibbs Irregulars (a list of readers I poll for their thoughts – send a message to [email protected] with the ...

PORTSMOUTH, N.H.--(BUSINESS WIRE)--PoliteMail Software, provider of Outlook-based employee email engagement solutions, announced the availability of Syncronym, a new software system to automate ...

Of all marketing tools, your email list remains the most powerful and valuable. In terms of ROI, Facebook, Twitter, video and SEO can't compare in getting customers to take action. Of course, if you ...