"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...
ELF on the Shelf has taken over numerous UK households in the run up to Christmas. And while many parents have been ...
Twenty years after it was introduced to the world by Carol Aebersold and her daughter Chanda Bell, the Elf on the Shelf is ...
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The Elf on the Shelf's last night before it says goodbye might be the easiest one of all
Parents and caregivers might all need to be in agreement about when the last night of the Elf on the Shelf is before the ...
Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...
Elf on the Shelf was created 20 years ago, and since then, more than 31 million scout elves, elf pets, and elf mates have ...
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