Adam Reed knew he wanted something different for his daughter. It was before she turned 2 that he and his wife, Jennifer, started to discuss what their family tradition would be around the holidays.

Every night, when the kids are asleep, the elf flies back to the North Pole to report the day’s events. When the elf returns, ...

Looking to get a few more laughs from your kids during the holiday season? Look no further than your trusty elf partner! These funny Elf on the Shelf ideas will let Santa's helper cause a little ...

Which are the best Elf on the Shelf accessories? The Elf on the Shelf is a Christmas tradition in which magical Scout Elves help Santa keep his lists of who’s naughty and nice updated every night.