ESR, a global technology brand trusted by over 130 million users worldwide, today unveiled a new brand identity, marking the next chapter in the company's evolution.

ESR's full portfolio is ready to accomodate the new iPhone 18 Pro, iPhone 18 Pro Max and even the iPhone Duo! The newly revealed iPhone Duo looks lovely, the iPhone 18 Pro and iPhone 18 Pro Max are still jewels of modern technology. These technological wonders are going to need a fitting case or two, right?

ESR's new lineup covers the iPhone Duo and iPhone 18 with a vegan leather Flex Stand case, Armorite screen protection, and CryoBoost charging.

ESR's IFA 2026 lineup includes a self-cooling 25W charging pad, retractable chargers for home and car, and new cases.

The Xtend 45W Retractable Charger tucks a 3.1ft USB-C cable inside the plug and adds a second port. ESR says it can peak at 60W. It's rolling out this month.

Innovations in screen protection, durable materials, and next-generation charging demonstrate how ESR applies thoughtful innovation to create better technology experiences

Holdings Limited (Nasdaq: RITR, “Reitar”) today announced that it has entered into a memorandum of understanding (“MOU”) with ESR to explore smart logistics solutions for ESR’s upcoming Kwai Chung Logistics Centre,

Charging your phone wirelessly can get mighty toasty. ESR’s new CryoBoost 25W charging pad has a clever solution: a fan built right into the charging puck. The company says the design allows it to charge an iPhone 17 Pro halfway up to 28 percent faster than the official Apple MagSafe 25W charger.