In 2023, E45 committed to a new purpose: ‘to help everyone feel more comfortable in their skin.’ This commitment sparked a search for communities whose skin discomfort extended beyond the physical, ...

E45’s gentle, unscented, but potent skin cream has been the go-to for generations of infants, elderly and everyone in between. Soothing conditions like eczema and dermatitis to soothe skin that is dry ...

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Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Reckitt Benckiser has agreed to sell its E45 skincare brand to Swedish pharmaceuticals group Karo Pharma for ...

E45 unveiled a new brand world experience designed to elevate and modernise its heritage. The revamp, developed in a close partnership between E45 parent company Karo Healthcare and Elmwood, delivered ...

A woman has been praised for her young-looking appearance and she said it's down to a budget facial serum, now on sale on Amazon at almost half price. TikToker Bambi uses the E45 Face Hydrating Serum, ...

I was traveling on business in Dublin recently and couldn’t stop staring at her face. She was a hotel publicist, willowy and beautiful, with arrow-straight posture, eyes like a Disney fawn, and a ...

‘This Is Me. This Is My Space’ campaign. Source: E45 Skincare brand E45 is launching a campaign that intends to “alleviate some of the hostility faced by the trans community” using “empathetic, human ...

I spent much of my childhood basted in E45. If you too are an eczema girlie you'll remember the slightly medicinal scent of the paste that was kinda heaven-sent because wow did it soothe the itchiness ...

ECZEMA is an inflammatory skin condition, where areas of the skin can become dry, red, rough and blistered. It's caused by a vulnerable skin barrier. How do emollients work to heal and soothe ...

Skincare brand E45 today unveils its Channel 4 Diversity in Advertising Award-winning campaign – shining a light on the lived experiences of Trans people with a new TV ad debuting tonight (Friday 17 ...

Consumer giant Reckitt Benckiser has agreed the sale of skincare brand E45 for £200 million. The Slough-based company, which also owns brand including Dettol and Durex, told investors on Friday ...