Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: ...

For years, search campaigns have been an imperative part of one’s PPC strategy. However, the landscape is shifting and Google is increasingly prioritizing shopping within the user experience, changing ...

As ecommerce adoption has grown, measurement has shifted away from proxies towards metrics that show business results – a move away from clicks and views towards sales and profitable growth. Yahoo ...