Comscore, a longtime rival to Nielsen in the business of measuring media audiences, is vowing to keep pace as advertisers seek new ways of counting viewers who watch their favorite shows in a dizzying ...

One of the most notable things that happened during Thursday night's Hall of Fame Game was the debut of the NFL's new virtual measurement system. Instead of the traditional chain system, the NFL ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. While retailers rush to launch new ad formats and in-store screens, ...