NEW YORK, Sept 30 (Reuters) - The maker of Energizer batteries sued the maker of Duracell batteries on Monday, accusing Duracell of duping consumers by implying that its new "Optimum" AA and AAA ...

NEW YORK (Reuters) -Duracell has sued Energizer, accusing its rival of misleading consumers in a nationwide TV and online ad campaign about whose alkaline batteries last longer. In a complaint filed ...

With the next generation of consoles dropping during the 2020 holiday season, Duracell saw an opportunity to educate gamers on the benefits of upgrading to their most premium product. So we’ve ...

When it comes to planning a magical family Christmas, the slightest thing can bring the whole event crashing down. As every parent knows, it’s easy to forget an overlooked essential – the batteries ...

NEW YORK (Reuters) - The maker of Energizer batteries sued the maker of Duracell batteries on Monday, accusing Duracell of duping consumers by implying that its new "Optimum" AA and AAA batteries are ...