Social marketing is generally a matter of attracting like-minded people and aiming advertising at them. Getting at disparate and often amorphous groups who nevertheless still have something in common ...
The 50 million people in the United States have some form of physical or mental disability spend money just as easily as others. Yet there are few efficient ways for advertisers to reach them. A new ...
Mayoclinic.com has logged onto a licensing deal with an online operation called Disaboom. Its focus is on people with disabilities. Disaboom, Inc., the first online community for people living with or ...
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