Companies can use many types of direct marketing campaigns. The key is finding one that best suits your type of business. The first step in executing a direct marketing campaign is finding quality ...

The Information Commissioner's Office (ICO) has published new guidance on direct marketing using electronic mail and live calls, aimed at providing a more detailed overview of the rules on direct ...

Direct marketing can be an effective way to build lasting relationships with your target audience and increase sales while cutting costs. There are also numerous benefits of direct marketing to ...

Sending non-individualized marketing material relating to similar products/services previously purchased. Categorizing certain consumer groups by adding common criteria (added by Orrick: for example, ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Direct marketing has long been a staple of a business’ marketing ...