Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

Direct mail is creative & versatile It’s easy to express your creativity in a unique way with direct mail as with the example of mailers sent to mark World Water Day.

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

Without clear objectives, direct mail campaigns are a shot in the dark. Here's a guide to setting effective goals that drive results.

For example, direct-mail marketers have developed sophisticated models to help them mitigate per-message costs. Emails marketers have similarly substituted mass mailings for precision targeting.

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The ...

A direct-mail campaign can target an audience either broad or narrow; multiple marketing factors determine the rate of return, which varies for different campaigns.

For example, retargeting website visitors or abandoned cart users with personalized direct mail reinforces digital interactions. Integrating direct mail with email and social media creates a ...

For example, if it cost you $2,000 to send the direct mail advertising and $2,500 in sales came from the direct mail piece, then the profit is $500 ($2,500 - $2,000 = $500).