Zoria Halm (00:04): Good afternoon, thank you for joining. We're going to host the customer experience track journey to modern digital experiences and with us. So you know what? I'll do a quick ...

Customer journey maps are not a new thing, but as new technologies and communication channels have infiltrated the buying journey, they’ve become a lot more—well—complicated. Rather than a linear map ...

Who do modern companies cater to? Despite various characteristics of targeted audiences and demographical metrics, today businesses compete in satisfying a digital customer. Technologically savvy and ...

The explosion of digital technologies over the past decade created “empowered” consumers – customers so expert in their use of tools and information that they could call the shots, hunting down what ...

IRVING, Texas — In the past few years, 7-Eleven Inc. has embraced innovation and recently strengthened its commitment to digital by naming a chief digital officer. "7-Eleven is new to the digital ...

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The manufacturing industry is in the midst of a digital transformation, propelled by the convergence of the Internet of Things, Big Data, the cloud and mobility, as well as the blurring lines between ...

As digital platforms become central to media planning, marketers are increasingly structuring campaigns around digital journey sequencing, designing connected pathways that guide consumers from ...

It's the narrative of our era. Technology is transformative. It's a truism within higher education. Digital “anything” will change things, good or bad, for a campus community. The added layer of ...

Digitization is critical to the future of finance and treasury. To realize its fullpotential, companies should develop a framework and execution plan that incorporates a holistic approach. A good ...

When I cofounded Brilliant Earth in 2005, e-commerce was still in its infancy. I believed technology could reshape the jewelry industry entirely—changing how customers find pieces they love, ...