Companies invest heavily in personalization efforts not because it is lovely — which it is, but because it’s profitable, as it is critical for the long-term engagement of customers with the brand.

For decades, the content management industry has followed a familiar and highly manual process—drafting, editing, publishing and archiving. But the advancements in generative AI (GenAI) are disrupting ...

The Digital Content team is positioned to serve the production goals of the marketing team and the greater campus community. Our support role is defined differently for each project or event through a ...