Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition.

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

The reason why I believe digital advertising is the enemy to advertising is because, by design, it strips us of the ability ...

Marketing’s shift into a performance-driven mindset, where ads can be more directly tied to sales and other consumer actions, is taking firmer hold in the digital video arena. Reach and frequency, ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

AI for marketing is the process of leveraging data and emerging technologies to better understand your customer’s behavior and to deliver personalized and relevant content. AI and machine learning ...

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

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