It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

Opinions expressed by Entrepreneur contributors are their own. Uniquely positioning and repositioning a brand in today’s marketplace is vital for achieving success. Many brands, such as Old Spice and ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world where consumers are inundated with choices, a brand’s ability to stand out and ...

Human-to-human marketing creates constellations—connected points of light that, together, show customers exactly where you're ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. The business world is abuzz ...

DALLAS--(BUSINESS WIRE)--CBRE Group, Inc. (NYSE:CBRE), the global leader in commercial real estate services and investment, today announced new brand positioning including a new vision, “Realizing ...

General counsel are like any other business leader, hoping to earn a seat at the table with trusted executives at the top of the decision-making chain. To overcome preconceived notions about their ...