The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...

Enterprises want more value from their data, but research from Salesforce shows how silos, gaps in strategy and low data ...

CRM leans on Data 360 to counter slowing growth, integrating AI tools to boost higher-value contracts as revenue growth cools ...

The partnership between the two tech giants focuses on the bidirectional integration of data, large language model (LLM) flexibility, prebuilt actions for CRM solutions and a commitment to responsible ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Salesforce is moving the needle on AI. The Marc Benioff-led CRM leader ...

When leaders trust their data, their systems, and their governance, AI moves from experimentation to enterprise impact.

Salesforce and Google Cloud are teaming up to help businesses leverage data and AI via a new strategic partnership. Announced this morning, the partnership will allow companies to use their data along ...

Salesforce, Inc. is a leading CRM provider which has expanded its product range across service, marketing, and even big data/AI with Einstein and its Data cloud. The company reported strong financial ...

Salesforce's AI-powered Agentforce platform drives efficiencies, boosts customer satisfaction, and is seeing strong early adoption, with over 3,000 customers onboarded and significant internal ...

The Zero Copy Partner Network features initial partners Amazon Web Services (AWS), Databricks, Google Cloud, and Snowflake, and adds Microsoft, all committed to zero copy integrations with Salesforce ...

Salesforce operates a cloud-based enterprise software platform serving global organizations; Business model centers on ...