Danone is renaming its Activia dairy brand in Russia to AktiBio in what the French giant described as a “localisation” move. Only the brand name and packaging will be affected by the change, Danone ...
Activia is tapping into the booming gut health movement – and the surge of GLP-1 users seeking functional, nutrient-dense foods – with a sweeping brand refresh and the launch of its Proactive yogurt ...
A common complaint from time-strapped consumers is that they struggle to incorporate natural probiotics into their everyday diets for better gut health. Danone’s Activia brand has therefore revealed ...