At the heart of every successful business lies a fundamental truth: it’s all about building relationships with customers. This principle transcends borders, though it’s particularly relevant when ...

Building customer trust is not just about making a sale — it's about establishing a solid foundation for a long-lasting relationship. When building strong client relationships, trust is the first and ...

Discover why cultivating relationships with experts is crucial for small business success, and learn how strong connections ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Toni Pisano Let’s face it ...

However, like other fractional roles, hiring a fractional customer success leader can bring scale, and expertise to help build your future full-time team. For early companies, fractional customer ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Have you ever experienced a deep connection with someone that left you feeling understood, valued and appreciated? Building that same kind of connection with customers is not only possible but crucial ...

Today’s business environment is tough — as such, customer success has become a crucial aspect of generating revenue. It’s no longer enough to simply acquire new customers; retaining and expanding ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

Wylie Wong is a freelance journalist who specializes in business, technology and sports. He is a regular contributor to the CDW family of technology magazines. The organization that operates the ...

Do not assume. This thought hit me as I read feedback from attendees of a sales conference. The most often mentioned takeaway is to focus on building relationships. Reading them, I wondered how many ...