Gamification offers a captivating and entertaining solution to irrelevant emails. Email gamification is quite effective, but it needs to resonate with your customers and be approached with ...

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Fighting churn isn't about predicting it alone. It also involves understanding the hidden factors that lead to churn and how to drive customer loyalty. Although traditional churn prediction models may ...

Customer retention today is considered a critical factor of success and is more important than mere transactions to building lasting relationships and loyalty. Acquiring a new customer can be ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Ask professionals in any industry, and they’ll all agree: Your best customer is the one you already have. Your customer retention strategy is an integral part of increasing your ecommerce sales. But ...

Customer retention is more valuable than you think. Elevate your customer retention practices to grow your revenue and profits with this guide. As you build your ecommerce brand, your initial focus ...

Email ranks as the second most effective customer retention channel. But it is also the channel that has slipped the most even as brands face serious challenges overall, judging by State of B2C ...

Customer churn is a top concern for any business—but especially B2B firms. If you aren't able to get on top of customer retention, your bottom line can be completely devastated. The best way to reduce ...