Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

As someone who has conversations with businesses about digital transformation every day, I hear one question come up more than any other: Where do we start? It’s a deceptively difficult question to ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

AI-powered customer relationship management systems (CRMs) are creating a transformative shift for the sales industry, taking them from nice-to-have organizational tools to powerful growth and ...

Alex Williams is a full-stack developer and technology writer in the United Kingdom specializing in web development and data management. Small businesses face many challenges when managing customer ...

Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

Every retail initiative, whether it’s AI, personalization or supply-chain transparency, depends on trustworthy customer data.