An effective customer relationship management platform is increasingly becoming a key contributor to business success as we head into 2024, according to Joe Gallick, SVP of national accounts for ...

The Customer Data Platform (CDP) initially emerged as a groundbreaking solution, unifying customer data from various sources into a single coherent view. It was celebrated for enabling personalized ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

Increasingly, the healthcare industry is discovering the importance of focusing on the customer experience, known as CX. “Patients have become the consumers and are actively demanding and receiving ...