Optimove, a multichannel campaign solution provider, announced that it will integrate with Facebook Custom Audiences (FCAs) during the eTail West 2014 conference in San Antonio, Tex. The company’s ...

Facebook today launched new features to help marketers reach people across devices and encourage them to take action. Custom Audiences now allows businesses to deliver targeted messages to people who ...

Facebook is taking aim at small and medium-sized businesses with the latest update to its Custom Audiences database-matching program. In addition to the current setup, advertisers will be able to use ...

Facebook is expanding its Custom Audiences service to include retargeting off a pixel for both desktop and mobile apps. The company had previously been testing this feature, which is now live for all ...