It should be obvious, right? You should listen to your customers. And yet often, businesses are so focused on growth and attracting new customers that they don’t prioritize their existing customers.

Seventy-three percent of chief sales officers are prioritizing growth from existing customers, highlighting account retention and growth as top priorities over bringing in new customers and accounts, ...

Building long-term relationships with customers and investing in loyalty is a cornerstone of business success. A loyal customer base is the bedrock of sustainable business growth. It needs to be ...

When it comes to selling to homeowners, salespeople are working with new prospects or existing customers. New prospects offer the opportunity to serve a new home that is full of potential. This can ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

How to use the power of the “butterfly effect.” These small changes can yield outsized results for your business. Have you heard of the butterfly effect? It’s a way of describing how small changes can ...

Experts Explored How to Align Value Propositions with Customer Expectations at the Gartner CSO & Sales Leader Conference, May 20-21 in Las Vegas LAS VEGAS--(BUSINESS WIRE)-- Seventy-three percent of ...

Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. This tool is designed to ...