“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Hill, founder and CEO at VuPulse.

Marketers may not fully understand the benefits of measuring each branded touchpoint. They have an infinite aversion to risk and the industry has therefore been slow to adopt new cross-channel ...

Ad tech company AdTheorent announced today that it will incorporate data from research firm IHS Automotive into a cross-channel attribution solution linking mobile and desktop advertising to vehicle ...

Cross-channel attribution is helping brands track marketing and media efforts more accurately and helping to show how they impact the overall business. Forbes digs into the topic of cross-channel ...

SANTA MONICA, Calif.--(BUSINESS WIRE)--After two years of refining its technology, building its team and delivering insights for early customers, Measured has officially exited stealth to launch its ...

3. Implement cross-channel attribution As a small business owner, it’s likely that you have limited time and a small marketing budget. For this reason, you want to make sure that you are spending your ...

NEW YORK--(BUSINESS WIRE)--VideoAmp, Inc., the interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies, has ...

Revenue and overall growth are obvious indicators of a retailer’s success across the board, but understanding and calculating attribution across channels is a major puzzle piece necessary for ...

With its exponential growth across the last few years, it is obvious why digital has become such an important factor in a marketing campaign for so many different brands across different sectors. Now ...

Podcast Attribution by LeadsRx, a marketing attribution platform, is a multitouch, cross-channel attribution solution designed to incorporate real-time podcast advertising data alongside other ...