If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential ...

“You gotta know your buyer!” That’s a statement we hear over and over again, to a point where it starts to lose its meaning. Well, obviously! But most companies have a diverse array of products or ...

What is a Custom Template? When you work with Excel, you often find yourself performing the same tasks repeatedly. This is where creating custom templates can be a catalyst. By learning how to create ...