If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential ...

Audience personas (aka buyer personas, customer personas, marketing personas) allow us to personalize our content across channels. They dictate the content to help target customers across all stages ...

Sales are the engine of your business, and the ability to make sales hinges on the value you provide to your customer. But who is your customer? And what does value actually mean? First of all, there ...

Pursuing content marketing in earnest without having clear marketing personas in mind is a total waste of time. The first step in creating great content is knowing who that great content is for.