Social media Social media creates news – both positive and negative. Businesses of all sizes are finding out that social media posts can create a crisis where one did not exist. How a business ...

Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. Cracker Barrel's rebrand failure highlights consumers' deep emotional ...

Cracker Barrel changed its logo. Backlash was swift. Customers complained, social media lit up, the brand doubled down, and even President Donald Trump weighed in. Soon after, the brand reversed ...