What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the ...

Disney’s recent push to develop original intellectual property specifically to win back Generation Z males feels like a familiar tune—one the House of Mouse played before with mixed results. As ...

Content-based "contextual" advertising continues to essentially get a thumbs down from brands -- especially when it comes to media buys on connected TV (CTV) platforms, according to a recent Gracenote ...

(Bloomberg) -- Meta Platforms Inc. will soon start using interactions with its AI chatbot to more effectively tailor the content and advertising that people see on Facebook and Instagram. The update, ...