WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...

Eight states are also involved in the legal action. The Justice Department and eight other states filed a historic antitrust lawsuit Tuesday targeting Google over what they allege is the Big Tech ...

Learn how to use smart marketing tools and AI to optimize online advertising and maximize ad spend in today’s competitive landscape. The question is, why are some still hesitant to adjust their ...

Ron R. Browning is the CEO of Intellibright, a leading Austin-based digital marketing agency and multi-year winner of the Inc. 5000 award. Every year, digital marketing undergoes a momentous shift in ...

Kantar today announces the launch of Vivvix (www.vivvix.com), a new operationally independent brand within the Kantar Group, with a deep specialism in syndicated competitive advertising intelligence ...

Kantar today launched Vivvix, an independent brand within the Kantar Group specializing in syndicated competitive advertising intelligence across digital and traditional media, including mobile apps, ...