Unlike traditional e-commerce, video e-commerce uses multimedia formats, which offer stronger visual appeal and can highlight the unique value of products. This dynamic approach has proven to be ...

Collaborating with influencers can grow brands, increase the reach of marketing messages and allow a brand to tap into new audiences. For small businesses, influencer marketing can be especially ...

This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Alessandro Bogliari The ...

Micro-influencers are reshaping the marketing landscape, offering brands unique opportunities to engage with niche audiences through authentic and relatable content. With follower counts ranging from ...

COSTA MESA, Calif., July 16, 2025 /PRNewswire/ -- Nékter Juice Bar, the nation's leading authentically fresh and healthy juice bar brand, continues their rollout of bold summer surprises with the ...

Influencer events have emerged as a game-changing marketing strategy. Once seen as a trendy buzzword, these events have solidified their place as a cornerstone of modern marketing campaigns, driving ...

Emile brings close to two decades of real estate industry experience and thought leadership to HousingWire. In 2010, he became a licensed real estate agent in Manhattan, and in 2018, he co-founded The ...

Learn about Craig Smith, Senior Director - Integrated Marketing from Micron Technology as he lets us know his favorite season, preferred campaign tactics, and more. Do you like to go shopping ...

Social media influencers are no longer a niche phenomenon—they are a global force shaping consumer behavior. With over 50 million people worldwide identifying as influencers, and 2 million of them ...

Micro-SaaS companies are emerging as a unique niche within the Software as a Service (SaaS) landscape. With highly specialized solutions targeting specific market needs, Micro-SaaS businesses often ...