Everyone wants a brighter, whiter smile, right? As a society, we’re constantly bombarded with images of celebrities, models and politicians with perfect, photo-ready teeth, which in turn makes us want ...

Have you ever wished you had a magic eraser that could just scrub off the yellow tint on your teeth? It’s like the whitening effect on Photoshop but in real life! Well, now you can — thanks to the ...

Visiting a dentist for a professional teeth whitening treatment isn't always in the cards — sometimes it doesn't fit within your busy schedule or budget. But there are plenty of at-home alternatives ...

Perfect is leveraging its artificial intelligence and augmented reality beauty and fashion tech in a partnership with Colgate. The companies have joined forces to offer a specialized tooth whitening ...

The ADA Finds Colgate® Optic White® Advanced Sparkling White® Toothpaste Safe and Effective to Whiten Teeth - Going Beyond Surface Stains, to Deeply Whiten, Unlike Ordinary Toothpaste. NEW YORK, Jan.