Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. The anchoring effect refers to our tendency to rely too ...

Let’s have some fun and start off with a little quiz. Take out pen and paper and write down the answers to the following two questions: (1) How old are you? (2) How many people worldwide died in major ...

The authors write "Anchoring” is a cognitive bias where an initial number sets a reference point (the “anchor”) that influences subsequent evaluations. In litigation, anchoring is a powerful tool ...

Imagine making a crucial decision only to realize later that your choice was heavily influenced by the first piece of information you encountered. This cognitive bias, known as the anchoring effect, ...

Anchoring effects refer to a systematic bias in human cognition whereby initial information or reference points unduly influence subsequent judgements and decisions. This phenomenon has been ...

This post originally appeared on Crew blog. It’s hard to accept that what holds us back from reaching our potential is all in our head. While it may be a bit of a cliche, we really are our own worst ...

CBS News anchor Norah O’Donnell read out several of former President Donald Trump’s attacks on Vice President Kamala Harris and asked her “Will you take a cognitive test?” Trump has spent several ...

In the realm of personal finance, the intersection of psychology and money is a fascinating yet often overlooked area. The ...

New research shows that the marketing communication technique of anchoring is not limited to decisions that involve numbers, the use and understanding of which require high-level cognitive thinking.