In the world of iconic beverages, none has carved a more profound legacy than Coca-Cola. From its humble beginnings to becoming a global phenomenon, the story of Coca-Cola is a fascinating journey ...

Last week, Coca-Cola and the International Olympics Committee (IOC) unveiled “Hello World,” a bubbly, upbeat pop song with a simple “yeah, yeah, yeah” (six times) singalong chorus, written by Ryan ...

Investors can look at the stock’s historical track record to figure out its long-term potential.

Coca-Cola's marketing ecosystem has undergone a radical transformation in recent years. Under Arroyo's leadership, the company has streamlined its agency partnerships, reducing its reliance on ...

Coca-Cola is turning to a seasoned insider to guide its next chapter, elevating Chief Operating Officer Henrique Braun to the ...

Fueling that performance is a marketing organization that has undergone a complete overhaul over the past four years. And at ...