When it comes to the holidays, traditions are everything. That's why people are expressing their disappointment in Coca-Cola's new holiday ad that has strayed from its usual content. The beverage ...

"There's no such thing as bad publicity" is an oft-repeated business axiom, and a recent Business Insider article suggested Coca-Cola might be leaning into it. In 2024, Coca-Cola debuted its ...

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...

Our findings demonstrate that AI has reached a point where it can produce advertising capable of standing alongside work from one of the world’s most iconic brands.” — Dr. Duane Varan, CEO/Founder ...