Earlier this year, the consumer watchdog fined three retailers, Michael Hill, MyHouse and Hairhouse Online, almost A$20,000 ...

Last week I described the Search Engine Strategies Conference in London. This event allowed me to unearth the secrets of a subject that’s become increasingly important to e-commerce sites: ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Want to get more out of your Google Ads account while keeping your budget in check? Then you need to know what’s actually working. But the default views in the Google Ads interface won’t always tell ...

Click-to-Chat ads on WhatsApp surge 60% YoY, underscoring Meta’s growing focus on message-based commerce as overall ad ...

A few months ago, we reported that Google Ads may disapprove some ads for using third-party click-tracking services that are not on their approved list. Google updated us and now is telling us that ...

Google AdSense added a new breakdown option named Confirmed Click status breakdown. This breakdown is available on all your ...