Tea holds a unique and revered place in Chinese culture, with a history that spans thousands of years. From its legendary ...

"When a brand fosters a sense of belonging and builds a genuine community, consumers don't just notice the brand, they want ...

HAIKOU, China--(BUSINESS WIRE)--China’s premier liquor brand Moutai captivated audiences with an impressive exhibition highlighting its global journey and the richness of Chinese liquor culture at the ...

HANGZHOU, China--(BUSINESS WIRE)--On September 8th, the South-China Culture Heritage and Development (Deqing) Forum" co-sponsored by Zhejiang Federation of Humanities and Social Sciences Circles, ...

By strengthening cultural confidence, deepening cultural innovation and improving the nation's ability to tell its stories to the world, China can continue shaping a global narrative that reflects its ...

The “Black Cat Detective”, released 40 years ago, was a childhood fixture for many Chinese. The protagonist was a stern-faced, feline cop with a law-and-order demeanour befitting a cool communist cat.

As the United States steps back from promoting democracy in North Korea through information campaigns, China is seizing this strategic opportunity to fill the void. Through a sophisticated approach ...

BEIJING, Aug 21 (Reuters) - Chinese state media threw its back behind China's most successful single-player video game to date, saying its adaptation of the Ming dynasty epic "Journey to the West" ...

China’s global ambitions are no longer confined to infrastructure megaprojects or its booming trade networks. The country has found an unlikely but effective tool for soft power: video games. At the ...