When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. In the quest for ethical and sustainable production, one chocolate company has taken an unconventional route: ...
When I was a faculty member, case studies were one of my favorite tools in the classroom. They invited students to wrestle with real-world problems, practice decision-making and see how abstract ideas ...
The Company Assists Chongqing Technology and Business University in Crafting "Light Chasing Marathon": Low-carbon background of Risen Energy technology innovation road NINGBO, China, Feb. 29, 2024 ...
Read before you share. If you don’t, you may feel more knowledgeable than you are (which can be embarrassing). Source: Karolina Grabowska/Pexels “I share, therefore I know?” asked the authors of a ...
While it might be an overused phrase — “no need to reinvent the wheel” — there is a lot to be learned from others who have tackled and found solutions to safety issues that many companies face. In ...