Meta's user base in the US is highly saturated, moderately engaged, and low penetrated in Gen Z, limiting Meta's ARPU and MAU growth potentials in the long run. Meta's CPM appears significantly higher ...

Online ad network Industry Brains has launched a cost-per-impression-based network, dubbed IBGraphics, to complement its current cost-per-click network, IBContent--allowing marketers to bid CPMs on ...

There are several tailwinds making the mobile environment much more enticing for ecommerce companies, leading many today to ...

To collect ad dollars this year, the nation’s big TV networks did something they rarely do. They held a fire sale. U.S. media companies have largely closed out their “upfront” ad-sales process, ...