In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Walmart’s top executives said Wednesday consumer behavior would be tougher to predict next year as financial strain pushes customers to be more cautious about spending their dollars. The retail ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

We have reached a pivot point in the evolution of B2B buyer behavior, with significant implications for marketers of enterprise-grade products and services. Here’s what you need to know. The age of ...

Data that shows many businesses delaying purchases due to the COVID-19 crisis would not be surprising. So, it was expected when the 2020 B2B Buyer Behavior Study found that 47% of buyers indicated ...

The J.D. Power and Associates 2010 Used Vehicle Market Report confirmed what many dealers already realize — more consumers are turning to the Internet during their vehicle-shopping process and the ...

Monash University researchers are using the power of consumer AI to evaluate the safety and repurposing potential of medicines. Subscribe to our newsletter for the latest sci-tech news updates. The ...

Luxury home appraisals now reflect buyer behavior, design priorities, and local market insight as expectations shift in ...