Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

Forbes contributors publish independent expert analyses and insights. Laurel Donnellan is a compassion advocate focusing on leadership. Vision is a fundamental aspect of effective leadership. It ...

A purpose statement, a vision statement, and values are only powerful if they are intentionally and thoughtfully defined and articulated, which takes time, effort, and, perhaps most importantly, ...