You cannot manage what you cannot measure.

A small business owner explains how a craft project with her mom turned into a company run alongside both of her parents.

This as-told-to essay is based on a conversation with Heather Torres, the owner of Porch Pumpkins, a Texas-based seasonal decor delivery company. It has been edited for length and clarity. Shortly ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Many are taking the entrepreneurial leap in 2025, and if ...

Many people dream of starting a business but they don’t know how to start a business from nothing. It can feel overwhelming and intimidating to think about where to begin, and many talk themselves out ...

Starling started Good Witch Cleaning with just a vacuum and $100 worth of supplies from a discount store. Within one year, she hired her first employee and managed impressive growth to about $500,000 ...

Every time Katherine publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...