An curved arrow pointing right. Bulgarian rose oil is the most valuable rose oil on the market. Buyers are willing to pay $15,000 for a single kilogram. But to make the highest-quality Bulgarian rose ...

BULGARIA—World-famous brands such as Nina Ricci, Chanel, Christian Dior, Kenzo, Givenchy, and Gucci all refine rose oil as an essential ingredient for their fragrances—and now they turn their eyes to ...

Kazanluk, Bulgaria, hosts an annual Rose Festival from May-end to June, with curated rose picking rituals, competitions, theatre performances, concerts and exhibitions for tourists. (Photo by Neeta ...

Each year, the Rose Festival draws tourists from around the world to Bulgaria to be part of its Celebration. It stands out as a unique celebration of Bulgarian traditions and culture. The *Rosa ...

Business is not a bed of roses for Bulgaria's rose oil makers these days. Made from Damask roses grown in the aptly named Rose Valley, the oil is a vital ingredient in the perfumes made by the world's ...

Bulgaria is the world’s largest producer of rose oil, used in medicines and perfumes, but its centuries-old industry is struggling. First COVID-19, then a lack of pickers, and now a threat of new ...

ROSOVO, BulgariaROSOVO, Bulgaria — In a field outside this quiet village, Rumen Rumenov tosses a huge plastic bag filled with pink rose blossoms over his shoulder and loads it on a horse cart. It’s ...

KAZANLAK, Bulgaria (Reuters) - Just as the sun breaks through the mist shrouding Bulgaria's Stara Planina mountains, hundreds of villagers hustle through fields of rose bushes to pick fresh blooms ...