Discover how brand management strategies enhance perceived product value, foster customer loyalty, and ensure market ...

The COVID-19 crisis is impacting the work and decisions of professionals in the branding and marketing sector. Due to the looming uncertainty, many marketers are finding it hard to lead initiatives, ...

With the steadily increasing role of technology in society, many companies seek to promote their innovative power more widely, as an integral part of their overall brand image. Zeeger Vink explores ...

Jason Dyer joins Experts Talk to explore how SMBs can bring big-brand marketing thinking to SMB scale, starting with strategy ...

There is no single method of building and maintaining a successful brand. Branding effectively often starts with defining values and deriving brand messages to communicate those values. Consistency is ...

This Thursday, Charter and Welcome to the Jungle are convening leaders, researchers, and experts for a summit on the new employer brand and its potential to drive trust, culture, and long-term ...

As legislation rolls out gradually around the country — and the world — most human resources professionals expect pay transparency and pay equity to increase in importance or remain of equal ...

Startups rely on marketing to survive. Without some means of spreading the word about your company, there’s no way to build up an initial customer base. And at the center of every successful marketing ...

If I asked you to name the leading packaged goods brand in the United States with over $58 billion in sales, my bet is you’d be guessing for a long time. This single brand outsells Hershey’s and ...

Digital breakthroughs are making it increasingly easy for brands to communicate directly with end users. To encourage two-way communication, many brands are going to social media to talk directly with ...

With a market size projected to reach $510 billion by 2028, the metaverse is getting major attention from influential brands. If you’d like more insight into how you can market your company in the ...