Tesla fell behind Toyota and Mercedes-Benz in "brand value," a metric calculated by research and consulting firm Brand Finance. This metric appears to consider more of Tesla's real-world performance ...

Not all cars depreciate at the same rate, and some brands are far better than others at holding their value over time. Whether you're buying new or planning to trade in down the line, resale value is ...

One car brand is known for economy, but nonetheless gives customers the feeling of high quality. A different car brand, known for luxury, still has a reputation for affordability. Both cars are made ...

Across industries, we consider consumer journeys that move through the purchase funnel: awareness and interest, consideration and intent, evaluation and purchase, and finally, advocacy and repeat ...