The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Kathrin Hamm Over the ...

Today's advertising market combines the advantages of traditional, time-tested methods with up-and-coming ways to help increase brand awareness for your product. Combining 21st-century methods with ...

Ultimately, the goal of any marketing plan is to increase sales of your product or service, a process which often begins by developing an awareness of your brand. But before outlining the aims and ...

Building brand awareness is the foundation of all your marketing efforts. By getting your name out there and earning people’s trust, you can influence their decision-making process and close more ...

Awareness is the first step in building your brand. Whether you’re a startup, a solopreneur or an already established business, growth comes from increasing the number of individuals who know and are ...

Opinions expressed by Entrepreneur contributors are their own. You can have a great idea, the funds to execute that idea and the people to help you bring it to life, but without a brand, you have ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Chief marketing officers (CMOs) play a crucial role in developing and implementing marketing ...

(Ad) It might seem early, but the holiday season is already upon us! Many consumers are already looking for the perfect gift for their loved ones. The National Retail Federation found that 59% of ...

Brand awareness is a shallow metric. It tells you if people recognize your name, but it doesn’t tell you if they care, feel inspired, and want to take action. That’s a huge problem. Just ask Kmart, ...

Your firm has a great logo, a clear mission statement and a strong color scheme—so why doesn’t anyone know who you are? Spoiler alert: you might have invested too much in the brand and not enough in ...

We’ve aggregated many of the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.