A book trailer is like a teaser promo conveying the rough storyline. There’s something about a motion picture that intrigues all of us. A fine blend of visual imagery, an invigorating background score ...

The movie industry has inspired a new genre of previews called book trailers. Like their movie cousins, book trailers are brief cinematic pieces created to entice audiences. For some time, book ...

When Gary Shteyngart asked Random House about creating a trailer for his book Super Sad True Love Story, the marketing team tried to temper his expectations. “We told him with a great deal of candor ...

Thursday night, the best and worst in book trailers will be honored in the second annual Moby Awards. Trailers are a regular feature of book marketing these days. And the Moby Awards are a send-up of ...

Last year, while designing the cover for Gabrielle Carey’s book Moving Among Strangers (UQP, 2013), Gabrielle and I started talking about book trailers. A book trailer is a short video created to ...

Now we have trailers of e-books on the cards. Designed much like the way movie trailers are made out, this form of promotion is turning out to be the latest fad and is being used increasingly by ...