Some car shoppers may pretend like it doesn't, but what color your vehicle is matters. Its color affects how people perceive it, and ultimately influences how much money they're willing to buy it for.

RM Sotheby’s has been tasked with selling a slew of prized cars from the collection of Todd Blue, who is behind LAPIS Automotive and has operated several exotic car dealerships across the United ...

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Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle nonetheless. In fact, a 2021 survey from Axalta found that color is an ...