B2B Example: The marketing automation software company could segment its email list by industry and send targeted email campaigns with content relevant to each segment’s specific challenges.

These 10 B2B companies have pivoted their businesses to continue to offer great customer experiences, even in uncertain times.

What types of campaigns should you run? This post breaks down the four search engine marketing campaigns you should be doing if you’re a B2B software company, using Marketo as an example.

That’s the reason examples of disruption are rare – particularly in the traditional, risk-averse world of B2B marketing. Selling a disruptive idea – an innovation or product that’s going to upset the ...

Moment marking isn't just the buzzword du jour; it's actually shaped some pretty cool campaigns in recent months. But why are so few B2B?

Businesses that do content marketing right have a huge competitive advantage. Here's what successful B2B content efforts look like.

B2B Example: The marketing automation software company could participate in online marketing conferences, host webinars on marketing automation best practices, and connect with potential customers ...